Long's Horseradish Advertising Campaign

Art Institute of Indianapolis
Advertising Project: Develop an advertising campaign for Long's Horseradish.
Client: Long's Horseradish is a small family-owned horseradish company based out of Lancaster, PA. They wanted a new identity and an advertising campaign that would bring it out of its Farmer's Market location and into grocery stores nationwide, while sharing their authentic German taste.

Print Campaign

Billboard

Website